Japanese electro-pop trio PERFUME have a career that stretches back over 15 years. They’ve topped Japan’s charts and are renowned for the way they mix their interpretations of music, fashion, technology and design. The group was formed in 2000, and consists of A-Chan, Kashiyuka and Nocchi. Their futuristic concepts and creative performances have entranced hordes of fans worldwide through their innovative representations of their music.
Making their groundbreaking debut in 2005 the trio stormed the charts with their monster hit single “Polyrhythm” in 2007. After signing with Universal Music Japan in 2012, Perfume began to promote globally with sold-out tours around Asia and later in the UK, Europe and the US. After becoming the third most-tweeted artist at SXSW 2015, they released “FLASH” from their latest album “COSMIC EXPLORER”, which has already reached number one on the iTunes electronic album chart in 11 countries including the US, Canada and Mexico.
Currently PERFUME are on the road once again with their latest COSMIC EXPLORER Tour, which has already started in Japan is crossing over to the US this summer. For those of us in the UK who are not able to attend the latest tour overseas, a special gallery exhibition will bring PERFUME’s unique design to London, offering fans and newcomers a rare opportunity to see the futuristic and haute-couture outfits worn by members on stage and within their mesmerising music videos – along with other memorabilia and artefacts throughout their career.
“Perfume: A Gallery Experience – Supported by Rhizomatiks” will have a plethora of items such as the light-up LED dresses from the video “Spring Of Life” – just one example of how Perfume have embraced cutting-edge tech into their bold fashion. The dresses were engineered by globally renowned multimedia design group Rhizomatiks who are are one of the big supporters of this technically invigorating exhibit. Founded in 2006, Rhizomatiks consists of an eclectic mix of creators, ranging from media artists, designers, engineers, architects and musicians. The company challenges existing formats from interactive designs to spatial design, with the results allowing the creators to move into the creation of new formats, most of which have been recognised through numerous awards received over the years. These include prestigious awards such as: Prix Arts Electronica, Japan Media Arts Festival, Cannes Lions International Festival of Creativity and many more.
Other exhibits that will be on display will include high-heel shoes that were specially designed for Perfume’s intricate stage performances, promo posters from throughout their career and items created especially for this exhibition such as a photo spot and a special video message from the members themselves. The exhibition coincides with the European vinyl release of Perfume’s latest album “Cosmic Explorer”, which will be available for purchase at the venue, along with the highly anticipated Blu-ray release of feature-length documentary “WE ARE Perfume – WORLD TOUR 3rd DOCUMENT” and other Perfume CDs and DVDs.
Until 18 July, fans are invited to vote on Perfume’s Official Facebook page for their favourite outfit. The winning clothing will be displayed at the London exhibition, which will be held at the Old Truman Brewery Shop 7 in Shoreditch, London on 6-7 August. Tickets are £5 and are available in advance from Eventbrite or on the door. Advance ticket holders will receive an exclusive free collectors’ postcard upon entry.
For more information and to show support of the artist and the event be sure to pop along to the events Facebook page, PERFUME’s official Global Website, Twitter, Facebook and Youtube. You can also check out the latest works and collaboration with Rhizomatiks on their Facebook and Twitter. Below is a teaser of their latest Blu-ray release “WE ARE PERFUME –World Tour 3rd Document” to give you a glimpse of what to expect from their new tour and the exhibition.