Here’s a new trailer for The Walking Dead season seven that spotlights Negan (Jeffrey Dean Morgan). “There are rules,” apparently, but rules are made to be broken – just like heads. The trailer includes a good deal of new footage of the show’s new villain and his homies, although none of it showing any of Negan’s potential victims still alive. The guys who these things together aren’t that stupid. The seventh season of The Walking Dead premieres in the UK on FOX on 24 October.