The new 10pm time slot for Marvel’s Agents Of SHIELD in the States may not have delivered impressive live viewing figures but the consequence has been a huge increase in the percentage of viewers watching on catch-up.
Live, the episode achieved 3.44 million viewers, but add in three days’ worth of DVR viewing and the figures leaps to 5.5 million viewers, which is an 82 per cent increase – the biggest percentage climb in the show’s history. That puts the viewing figures at around the average level for season three.
So people were obviously curious to see how the show’s version of Ghost Rider came across. Let’s hope they were impressed and keep coming back.