Today at the North American International Auto Show in Detroit, Chevrolet unveiled a life-size version of the LEGO Batmobile. Created by students, in conjunction with A World in Motion and First LEGO League, the 17-foot replica is of course part of a promotion for The LEGO Batman Movie.
There’s a whole site devoted to the vehicle with lots of autogeek stats. And at the bottom of this article you’ll find not one but two promo videos. One’s a superb time-lapse of the car being built while the other is typically fun LEGO short with the Batman pissed at the reaction the car’s getting in a focus group.
Apparently this life-size LEGO Batmobile too 344,187 LEGO bricks to make and it took 1,833 hours to build (that’s over 10 weeks and we’re not sure if they mean man hours or the team as a whole).
“To work on the LEGO Batmobile with Warner Bros is an absolute thrill for us at Chevy,” Paul Edwards, US vice president of Chevrolet marketing, is quoted saying in a news release. “Many of the themes in The LEGO Batman Movie, like imagination, family and community, align perfectly with our Chevy brand values and add to the value of the partnership.”
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