The Cloverfield franchise has become a successful little series thus far. The first movie, 2008’s Cloverfield, made $170 million from a $25 million budget. The next installment, 10 Cloverfield Lane, took in slightly less, $110 million worldwide, but while the budget was unreported, there’s little chance it was more $25 million.
Back in October 2016, we learned that The God Particle would be the next movie in the Cloverfield franchise, and the film was originally slated to open on February 24, 2017. From there, it had been bounced around a bit and most recently was pushed to February 2, 2018.
However, with zero marketing – not even the viral kind that the first movie pioneered with great success – or even an official title, that release date has looked doubtful for some time.
Today Paramount announced that they’re pushing back the untitled Cloverfield movie to April 20th. That’s going to give the sci-fi thriller a bit of competition as it will square off with Dwayne Johnson’s new action movie Rampage, the comedy sequel Super Troopers 2 and the remake of Overboard.
That said, audiences do enjoy the Cloverfield movies, so it will be interesting to see if Paramount and Bad Robot can generate enough interest.
The whole “Cloverfield” name/theme allegedly comes from Cloverfield Blvd exit, which is the one you take to get to the Bad Robot offices if you’re heading into downtown Santa Monica, eastbound on the 10 freeway.
Plot details on the movie are practically non-existent, but early reports said the film was about “a team of astronauts who make a terrifying discovery that challenges all they know about the fabric of reality, as they desperately fight for survival.”
Given the underwhelming reaction to the similar Life last year – you know the one, you never actually saw it, but it starred Jake Gyllenhaal, Rebecca Ferguson and Ryan Reynolds and looked amazing in the trailers – perhaps Paramount is rethinking its strategy on how best to sell the movie without giving too much away.
Directed by Julius Onah, who has more of a track record as a producer, the untitled Cloverfield movie stars Gugu Mbatha-Raw (Beauty and the Beast), Elizabeth Debicki (Guardians of the Galaxy), Daniel Bruhl (Rush, Inglorious Basterds) and Chris O’Dowd (The IT Crowd).
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