Hasbro has acquired the iconic Power Rangers from Saban in a brand deal worth $522 million, the toy giant has announced. Currently in its 25th season with Power Rangers Super Ninja Steel, the franchise rose to prominence in the ‘90s thanks to the phenomenal success of Mighty Morphin Power Rangers and is one of the longest running kids’ live-action series in television history.
Hasbro paid Saban Brands $22.25 million earlier this year to snag the Power Rangers master toy license from 2019 onwards, and this latest deal sees the toy and board game multinational paying an additional $229.75 million in cash and $270 million worth of Hasbro common stock for the entire Power Rangers brand and several other properties.
“Shortly after entering into our licensing arrangement, it became clear that now was the time to begin investing in unlocking Power Rangers’ full potential,” said Hasbro chairman and CEO Brian Goldner. “We see significant opportunity for Power Rangers across our entire Brand Blueprint, including toys and games, consumer products, digital gaming and entertainment, as well as geographically throughout our global retail footprint.”
Saban Brands founder Haim Saban, who created Mighty Morphin Power Rangers back in 1993 by adding original footage and a new storyline to stock footage from Super Sentai series Kyoryu Sentai Zyuranger, is to stay on in a consulting role.