Blackpink, YouTube’s most subscribed girl group, is hitting the road in 2019 and has signed up an appropriate sponsor in Kia Motors. The multinational four-member act starts its first ever world tour this month, including seven major Asian cities such as Bangkok, Hong Kong and Singapore.
As title sponsor, Kia will hold a series of experiential events throughout the tour, giving local fans the opportunity to meet the K-pop stars face-to-face. That includes exclusive chances to participate in send-off events during which fans can meet members of Blackpink in-person and receive gifts such as signed CDs.
You can also expect to see the Kia Stinger performance sedan featuring alongside Jisoo, Jennie, Lisa, and Rosé in special promotional videos as Kia hopes to establish a closer connection to the younger generation.
“Kia sits alongside K-Pop as one of Korea’s most successful global exports, and Blackpink is a perfect fit for our brand,” said Yong-Won Cho, chief marketing officer of Kia Motors Corporation. “Blackpink is one of the most dynamic, stylish and popular music acts in the world today, and this partnership gives Kia a unique platform to engage with a young, trendy audience in several of our most important growth and volume markets.”
Kia will also operate special exhibition booths at each stop on the tour calendar where it will display its newest vehicles and present exclusive photo zones.
From the sounds of it this is just the start of Kia’s K-Pop-inspired outreach campaign as the company says it is the “first of many” K-Pop partnerships to be announced in 2019.
Checkout the dedicated Instagram account @kia_onbeat to find headlines, exclusive access and fan promotions from the Korean music industry.
“Our K-Pop partnerships will enable music fans to experience the quality and design of our cars and enjoy the cutting-edge technology that they offer,” added Cho.
Supergroup Blackpink made its debut in 2016 under K-Pop powerhouse YG Entertainment and now has the world’s most subscribed girl group channel on YouTube. The tour dates can be found here and the group has also been added to the Coachella line-up, making them the first female K-pop group to perform at the American festival.