You’ll soon be able to play with RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook, as Mattel announced at the Hong Kong Toys & Games Fair that they have signed a global licensing agreement with Big Hit Entertainment to produce dolls of the South Korean boyband BTS.
The collaboration allows Mattel to use the likeness of BTS to create dolls, collectable figures, games, and more. If you want to know when you can dress them up, the very first BTS-inspired toy line launches worldwide this summer. Mattel will release fashion dolls of each member, inspired by their look in the YouTube record-breaking IDOL music video.
“BTS is a pop-culture music phenomenon that transcends age, culture and language,” said Sejal Shah Miller, Mattel’s SVP & Global Brand GM. “Through this partnership, Mattel will offer a new way for millions across the world to engage with the band. Partnering with established franchises that have global appeal is a cornerstone of our strategy and given our creative expertise, we are perfectly suited to create products celebrating BTS.”